Communication

Posterscope

Posterscope, an Aegis Media group agency with expertise in local and out-of-home communication, has elected to use solutions by GEOCONCEPT, a leading designer of geographical optimization technologies, to optimize the targeting of its unaddressed printed matter (UPM).

Read Posterscope's testimonial

Download Posterscope's testimonial (pdf)

JCDecaux

JCDecaux

For more than 10 years, JCDecaux has placed its trust in GEOCONCEPT. The French leader in street marketing has a dual goal - to optimise management of their outdoor billboards – more than 120,000 in France – and inject dynamism into the media campaigns drawn up for their advertiser clients.

Read JC Decaux 'testimonial

Download JC Decaux testimonial (pdf)

Affimext

Affimext

Affimext, a federation of regional billboard providers, represents twenty outdoor advertising companies based in 40 French departments, covering more than 200 urban areas with more than 10,000 panels located in some 400 networks. Less than a year ago, the group invested in the GEOCONCEPT application to assist sales engineers in the different regions, and to feed data to Affimétrie, a joint venture company responsible for calculating the audiences for different advertising boards and panels in France.

And also :

Affimétrie, ClearChannel, Dernières Nouvelles d’Alsace, Havas, Media, L’Alsace, La Française des Jeux, La Montagne, Loterie Nationale (Belgique), Mediapost, Midi Libre, Pages Jaunes, SDVP Le Parisien, Sud Ouest...

Press

El Comercio

El Comercio (Peru)

El Comercio, Peru's oldest newspaper, has acquired the Geoconcept Enterprise GIS as an analysis and decision support tool. In web mode, the Geoconcept Web solution enables the various mapped information to be displayed. The solution makes it possible to analyze sales by retail site (streets, supermarkets, kiosks...), analyze subscriber distribution and turnover growth.

Nice Matin

Nice Matin

The first daily newspaper in south-east of France and in Corsica began in 2001 to use Geoconcept as an sales tool. With the positioning of the editorial agencies, visualization of the route of the distribution routes and identification of living areas from multiple statistics, Geoconcept helped define the best location of promotional posters of the newspaper.

SDVP Le Parisien

SDVP Le Parisien

A 100% subsidiary of the Parisian group, SDVP sells and distributes the Parisian to customers, distributors and points of sales. Because it delivers more than 350 000 copies daily, SDVP must possess a large mobile force. Thus, 1 200 vehicles daily carry more than 800 rounds on the Ile-de-France and the Oise (34 deposits). The team of deliverers of SDVP is in charge of 120 000 points of delivery

ARP

ARP

The Regional Press Agency (RPA) is the newspaper repository for the Forbach region. A repository is a sales agent, mandated by publishers to distribute newspapers to points of sale. "TourSolver has allowed us to manage driven distance since these costs cannot be passed on to the customer. We also improved our cost/speed ratio of the transportation infrastructure."

Dernières Nouvelles d'Alsace

Dernières Nouvelles d'Alsace

DNA a daily regional newspaper publishes 26 editions and distributes 200,000 copies per day. "TourSolver has enabled us to reducing delivery routes from 20 to 17, by optimizing the loading of the vehicles (more than 90%) and to save more than 30 000 € each year for the optimized area."

Naville

Naville

Naville Presse, a Swiss subsidiary of the Lagardere Group (Hachette Distribution Services) and of the Edipresse Group distributes 3,500 newspapers & periodicals to 1,250 points of sale.

Naville's logistics at a glance:
- 38 tons of publications and 8 tons of newspapers delivered daily
- 50 distribution routes / day
- 6 distribution centres
- 1,500,000 driven km/year (miles)
"For the Jura area alone, in less than one year TourSolver generated significant savings. It made us save 1 vehicle for 10 ones, and to reduce driven kilometers of about 10 to 15%."

And also...

Le Figaro / Progrès de Lyon / Boehringer, Boiron Presse, S3G, Castres Diffusion Presse, Central Presse, Cornouaille Diffusion Presse, Deauville Diffusion Presse, Fanzel Presse, Groupe Progrès, H3S Groupe, Le Télégramme, Niochau-Maréchal, Objectif Emploi, Ouest-France, Presse de Provence, Presse Distribution, Presse Peychotte, Roche Diffusion Presse, SA Diffusion Niortaise de Presse, SARL Michelet, SAS Toute la Presse, Sodipress, Sud-Ouest, Tregor Diffusion Presse, Vendée Distri Presse S.A., Vosges Diffusion Presse, Giraudy, Pathé, SPQR, TRANS Affichage, Adrexo SPIR Communication, Mapa Presse, Pau Difusion Presse, Presse Portage, Ariège Espace Presse ...